AOL News Search Gets Heavy Traffic

AOL debuted a news search engine in June to compete with Yahoo News, Google News, Topix.net and other news search tools. Search Engine Watch points out that AOL's new search engine already has considerable traffic and is a solid competitor in news search.
When America Online launched of its new AOL.com portal back on June 21, the relaunch of AOL News went largely unnoticed. However, Nielsen//NetRatings has just disclosed its monthly data for July 2005 and it turns out that AOL News has a unique audience of 16.5 million.

While the unique audience of AOL News is about 29% smaller than Yahoo News, AOL News is more than 2.4 times larger than Google News and almost 6.8 times larger than Topix.net. This catapults AOL News into the big league of news search engines.
AOL also has a large subscriber base and the use of content from Time Warner to promote its news search tools.

Posted on August 25, 2005





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