AOL to Offer New Search Tools
GameDaily reports that AOL is going to be adding new search features.Time Warner's AOL unit is focused on further boosting its competitiveness with new services and doesn't fear being hurt by traditional media firms entering the online advertising sector, the online giant's head told investors Wednesday.AOL could use a boost. It has been falling farther behind Google in the search department over the past few years. Currently, MSN is third behind Yahoo and Google. In the most recent study MSN dropped farther behind Google in search marketshare.
AOL chairman and CEO Jonathan Miller predicted a bright future for his firm, thanks to "rapidly rising" online video consumption patterns and technologies the firm will continue to add.
AOL will launch "a new search experience this summer," Miller said in a webcast session at the Goldman Sachs Internet Conference in Las Vegas, hinting that a "primary video search technology" could help AOL draw users away from other leading search portals, such as Google and Yahoo! Inc.
Posted on May 30, 2006
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