Search Users Focus on Top Search Results
The BBC reports on new search study that found web surfers give up after three pages of search results and most people (62%) use a result found on the first page.At most, people will go through three pages of results before giving up, found the survey by Jupiter Research and marketing firm iProspect.The article said people will often change search engines or the keyword terms if they are unhappy with the results a search gives them. For serious research using multiple search engines is actually a very good idea because they will give you different results. You can find a list of search engines on the left side of SurfersSurf.com's homepage.
It also found that a third of users linked companies in the first page of results with top brands.
The study surveyed 2,369 people from a US online consumer panel.
It also found 62% of those surveyed clicked on a result on the first page, up from 48% in 2002.
Tags: search-terms | search-results
Posted on April 21, 2006
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