Google Widens Lead in Search Battle

Google has widened the gap between itself and Yahoo in the ongoing battle for search marketshare. Reuters reports that Google gained about 6% in marketshare while Yahoo fell about 4%. Ask.com also saw a gain of about 1%.
Google's share of the search market rose to 42.3 percent in February from 36.3 percent a year earlier, according to data provided by tracking firm ComScore.

Searches on Yahoo Internet sites represented 27.6 percent of the market, down from 31.1 percent a year earlier, while queries on MSN fell to 13.5 percent from 16.3 percent.

IAC/InterActiveCorp.'s Ask.com was the only other search engine to gain share, to 6 percent of the market from 5.3 percent a year earlier.

Industry analysts picked up on the data, citing it as a strong sign for Google in its rivalry for advertising revenue. An overall 11 percent increase in total search queries for the month also bodes well for the sector, they said.
Google seems to pulling away from its search rivals instead of losing ground to them.

Tags: google | yahoo

Posted on April 11, 2006
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