HotFrog Business Directory Goes Global

HotFrog is expanding from its Australia business directory to other locations around the world. The U.S. HotFrog site can be found here. As Search Engine Watch explains the website uses a buzzcloud or tagclouds to help with navigation.
Like its Austrailian forbearer, the site brings the buzzcloud concept (utilized most notably by social search engines such as Eurekster's Swicki and Yahoo!'s MyWeb) to directory listings. This makes a lot of sense given that online directories are category based.

The buzzcloud gives readers a quick representation of the post popular categories; and its front and center positioning gives off the immediate impression that the site is very web 2.0. (it also offers RSS feeds).
You can also use Hotfrog's search engine to navigate the website if the buzzclouds are not for you.

Posted on February 16, 2007





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