Very Unsimilar Search Results for Google, Yahoo and AOL

Rough Type looks at the top search results for 2006 from Google, Yahoo and AOL and finds there is no similarity. Only the term "American Idol" made it on multiple top search lists.
There's only a single overlap: "American Idol" appears on both Yahoo and AOL. That's it. I would have thought that, given the sheer number of searches done through each engine, there'd be a lot more similarity in the results. I guess it means that very different types of people use each of the three engines.

Looking back over the results, I think I can suggest the following market segmentation: Google users are dweebs. Yahoo users are horndogs. And AOL users are geezers.
The search engines either each have completely different users or there is something fishy going on. Yahoo's top search for 2006 seems the most likely given our culture's obsession with celebrities.

Tags: search-results | search-keywords

Posted on December 19, 2006
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