Nine Billion Videos Watched Online in September

Internet Retailer cites a ComScore report that found people viewed 9 billion videos online in September. 3/4 of all Internet users in the U.S. watched at least one video online during the month of September.
Nearly 75% of U.S. Internet users watched a video online in September, averaging three hours of video per person during the month, according to comScore Video Metrix. Google Sites, which includes YouTube.com, topped the September rankings with both the most unique video viewers and most videos viewed.

Americans viewed more than 9 billion videos online, with Google Sites ranking as the top U.S. video property with 2.6 billion videos viewed (28.3% share of videos), 2.5 billion of which occurred at YouTube.com (27.6%). Fox Interactive Media ranked second with 387 million videos viewed (4.2%), of which 360 million were watched at MySpace.com, which Fox owns. Yahoo Sites ranked third with 381 million videos viewed (4.1%), followed by Viacom Digital with 304 million (3.3%).
The average length of the videos watch was justed was 2.7 minutes so these are not much longer than the average television commercial break.

Posted on December 4, 2007





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