Rooftop Ads Target Users of Mapping Tools

A post on MIT's Advertising Lab blog discusses how people are finding ads on rooftops that can be seen with satellites and maping tools like Google Maps -- like this strategically placed Target ad.

Advertisers are slowly discovering the potential of Google Maps, and some, like the Target store above (more at Google Sightseeing), are even enjoying some unexpected windfall. Poynter Online talks about realtors tapping into satellite imaging tools. Google Maps Mania is running a log on map hacks, some of them by businesses. Scavengeroogle is an armchair scavenger hunt based on the service - you too can have people looking for your brand landmark (like, again, the Target stores).

The future of advertising may be very different as advertisers try to reach web surfers in new and interesting ways. (Via Adrants and Boing Boing)

Posted on January 19, 2006

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Rooftop Ads Target Users of Mapping Tools