Cranky Search Engine Aimed at Seniors
CNN reports that a new search engine located at Cranky.com is targeting the 50-plus demographic.
Eons, the media company behind Cranky.com, said that the new search engine will yield fewer search results and rank them based on their relevancy to older Web users.You can see some of the most popular search terms used on the website here. Cranky is made by the same company that started the Eons social network for the 50+ crowd.
Eons was started by Jeff Taylor, the founder and former chairman of online job site Monster.com, which is owned by Monster Worldwide.
Taylor said in a written statement that the company teamed up with online consumer research firm Compete to find the 5000 most popular Web sites among a group of 500,000 Web users aged 45 and older and rated each site in order to create Cranky.com.
According to the Cranky.com Web site, the top requested searches for Web users over the age of 50 last year show some similarities to the most popular searches on sites like Google and Yahoo - searches about blogs and making new friends were among the top ten searches on Cranky.com-rated sites, for example.
But there were also several key differences between what's interesting to younger Web users and the older ones that Cranky.com is targeting. While Paris Hilton and Britney Spears were top celebrity searches on Yahoo and Google, author Stephen King was the most searched celebrity according to Cranky.com. Other popular searches on Cranky.com were for information about brain builder mental exercises and jobs after retirement.
Tags: cranky | seniors
Posted on January 17, 2007
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