Google Maps at the Gas Pump
The Internet is spreading everywhere. The latest extension of the web is the gas pump. The Associated Press reports that a company named Gilbarco Veeder-Root wants to put Google Maps on gas pumps so motorists can print out directions while they are filling up their tanks.After the driver selects a destination, the pump will print out directions. Eventually, Gilbarco Veeder-Root hopes to enable motorists to type in a specific address and get directions.It does seem like a logical place for a web-based mapping technology.
"We think the service will create more customer loyalty for retailers," said Gilbarco Veeder-Root spokeswoman Lucy Sackett.
Greensboro, N.C.-based Gilbarco Veeder-Root will initially offer the service in about 3,500 gas pumps and expand based on retailer demand.
Unlike most of Google's services, this one won't include ads bringing the company income. But participating retailers will be able to make extra money from other merchants that offer coupons on the service.
Making maps available at gas pumps appealed to Google because the Mountain View-based company wants to make its services available whenever and wherever people need them, said Karen Roter Davis, a principal business development manager for Google.
Posted on November 17, 2007
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