Ask.com to Power Lycos
Ask.com will provide Web search, image search, and zoom search for the Lycos Network in a new deal between the two companies. Search Engine Watch has the press release which lists what Ask.com is providing for Lycos.
Ask.com will power Lycos.com's web and image search technology and provide some pay-per-click advertising. Ask.com is a great search engine and one of the most underrated.Web Search: Delivers highly relevant search results through its ExpertRank proprietary algorithmic search technology, which ranks results based on popularity within topic communities on the Web, rather than mere link popularity. Image Search: Combines Ask.com's proprietary index of pictures with ExpertRank and patent-pending image search technologies to deliver dramatically improved relevance and quality of search results. Ask.com Image Search has been touted by some as best of class for searching the Image Web. Zoom Related Search: Offers conceptually-related suggestions to narrow or expand a search query. Zoom related search is placed on the right side of the search results page where most search engines place advertisements. No other search engine has the ability to offer conceptually-related suggestions. Ask Sponsored Listings (ASL) Search Advertising: Provides highly relevant keyword-targeted, pay-per-click advertising. Advertisers bid for placement through Ask.com’s automated open-auction system that also allows marketers to manage and optimize campaigns on Ask.com and its publisher network. ASL sources more than 5 billion queries each month, and supports over 10,000 advertisers bidding on more than 10 million keywords. About Ask.com
Posted on November 15, 2006
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