Yahoo Launches Food Portal
Yahoo has launched a new food portal called Yahoo Food. The new site offers searchable recipes, celebrity favorites and tips, profiles of cooks and local dining guides. Reuters reports that Yahoo has partnered with some major food media companies to provide content for the site.
Media partners include Martha Stewart Living Omnimedia Inc., Wolfgang Puck, Everyday with Rachael Ray, Food & Wine, Epicurious, allrecipes.com, Cook's Illustrated, Eating Well, Taste of Home, and Reader's Digest.(via Search Engine Watch)
Yahoo offers a searchable recipe database, personalised features that remind Yahoo users of their prior searches for recipes or articles on the site, and a potentially vast social network of people united by common interests around food.
It's Yahoo, so search underpins the workings of the site. The technology indexes thousands of recipes via a partnership with allrecipes.com. Users can search by ingredient, cuisine, foods for special occasions, or by taste or mealtimes.
Food joins technology as the first of two in a line of new lifestyle businesses that Yahoo is developing to both drive greater usage of its network of sites among existing customers and woo attractive new online demographics -- the hungry, in this case -- that its blue-chip advertiser base covets.
Posted on November 6, 2006
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